Management & Directors - Bluefruit Software

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Paul Massey


Paul has been programming commercially since his teenage years and is the leader at the top of the Bluefruit tree. Starting his career with a work experience placement at a local engineering firm, he has held various roles within the software industry before starting his own business in 2000 – Absolute Software Ltd. As both Director and developer, Paul believes that mutual respect and staying grounded is key for quality leadership and continual improvement, he does this by empowering his team to make the right decisions and maintaining client relationships.

Steve Forth

Financial Director

Steve’s ethos of ‘nothing is impossible’ is something he brings to work every day in his role as Financial Director – Bluefruit’s people person. Thriving on building a team and giving people responsibility, Steve loves to watch people’s skills evolve as they achieve their goals. Steve is an Enterprise Advisor to Cornish schools and is committed to developing software career opportunities for young people in Cornwall. Steve’s scientific background includes a degree in research chemistry, two decades in the chemical industry and time spent working for a leading American computer company, as well as other roles – in one of which he first met Paul Massey, Bluefruit’s future Director.

Caitlin Gould

Executive Director

Caitlin Gould joined the company in 2016 as Business Development Director and was made an Executive Director in 2018. Working closely with Paul and Steve, Caitlin oversees the Growth strategy for Bluefruit, including the day to day management of the Sales and Marketing teams. Prior to working at Bluefruit, Caitlin worked as Global Business Development Director for a London digital agency working with large companies like eBay, Staples and InterContinental Hotels Group. Originally from California, Caitlin moved to Cornwall in 2012 to get back to the surf and outdoor lifestyle she grew up with.

Robert Salvoni

Non-Executive Director

With sixteen years of military experience, Robert is a man well versed in strategy, tactics and operational execution. Robert has enjoyed high-profile roles within a number of successful technology companies; including the launch of his own brainchild⁠—BT Openworld. Following leadership roles in a number of successful software and research companies, Robert followed his heart to Cornwall where he started consultancy practice Park House Ventures Ltd. He provides expert guidance to Bluefruit and a selection of other businesses in a non-executive Director role.

Catriona Tong

Personnel Manager

Cat joined the team in November 2017 and since then has been working towards an HR strategy with the culture of Bluefruit at its heart. With previous roles in HR in the media industry and recruitment in both London and Cornwall, Cat works endlessly to ensure that HR is accessible to all to ensure Bluefruit continues to be somewhere its employees enjoy coming to for work. She is especially dedicated to rolling out Heath and Wellbeing, and Mental Health awareness across the company. After spending five years in London (where she grew up) and completing her degree at Falmouth College of Arts, Cat moved back to the county to pursue the outside lifestyle while pushing forward in her career goals.

Byran Wills-Heath

Head of Development

With a decade of experience in embedded software under his belt and a degree in Computer Science from Exeter University, Byran thrives on working with different technologies and seeing the finished product go to market. As with the rest of the Bluefruit team, Byran believes communication and feedback are paramount to successful working, and practices what he preaches regarding leadership style and customer focus. He loves to witness the creation of innovative, exciting software that breaks the boundaries of convention.