With our 17th Birthday last week, we thought it would be a nice time to share our latest video exploring why we love doing what we do here at Bluefruit. The answers from our team varied from a dedication to delivering high quality embedded software to our dedication to continuous learning and development. The team also enjoy the huge diversity of projects we tackle, which keeps everyone challenged and at the top of our game. At the same time, flexible working hours allow us to not only work hard, but also play hard to ensure a well-deserved time out and headspace. Our location in one of the most beautiful spots in the UK doesn’t hurt either!